HELLO, I'M
Amy Craig
Art Direction, Instruction, Graphic Design, UX/UI, Branding, Illustration, Photography
Thank you for visiting! I am a detail oriented designer with a strong affinity for great branding.
I’m ambitious and passionate about everything creative – especially illustration, digital solutions and branding for both new and existing brands.
As Creative Director for a nationwide retail distributor I have led a variety of work ranging from complete rebrands and product builds to UX/UI design of proprietary apps and websites. This position has also afforded me the opportunity to develop solutions for other well-known products such as Martha Stewart, Ty, Armorall, Garmin and Little Trees to name a few.
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As a Director, I have led my team to win several awards recognizing website design, product packaging and branding. Recently, I have had the honor of returning to my Alma Mater as an adjunct professor to pass the torch to the next generation of budding designers. Although I have been in this profession awhile, everyday I wake up feeling like I'm just getting started. Creativity, learning and gaining new experiences is what drives me and I am always anxious to work on the next project.
Quad Cities, USA
Amy Craig
2014-CURRENT
LYNCO PRODUCTS
Director, Marketing Design
Manage creative team supporting the artistic vision and brand guidelines of 26 private label brands and oversee all aspects of corporate website.
2023
AMERICAN GRAPHIC DESIGN AWARDS
2022
ADOBE XD USER EXPERIENCE DESIGN CERTIFICATE
Bring Your Own Laptop
Topics covered included - working with personas and briefs, low-fidelity wireframes, working with color and type styles, creating and managing component libraries, creating variable components, high-fidelity prototyping, desktop and responsive breakpoints, pen tool and icons, working with images, layout, sharing for testing and feedback, UI and XD best practices, collaborating and developer handoff. Skills were demonstrated through completed course projects.
2021
ST. AMBROSE UNIVERSITY
Adjunct Professor
Using an entirely online platform,
I instructed college students interested in learning Computers in Art by way of Photoshop, Illustrator, InDesign
& After Effects.
2011-2013
LYNCO PRODUCTS
Graphic Design Specialist
Design & assemble signs, flyers & various P.O.P. advertising materials. Developed flagship brands and guidelines.
2007-2011
SERVALITE
Graphic Design Specialist
Worked on team of 5 to create various types of media materials needed for Servalite, its customers & trade shows
Lynco Products, Art Director
My team won 7 American Graphic Design Awards for outstanding work in branding.
App Design - MyLync CP
Video - MyLync CP
Catalog Design - Hunter's Stock
Video - Hunter's Stock
Catalog Design - Frostbite
Package Design - Power Up! Charge On
Package Design - Power Up! Charge On Trendiez
2021
AMERICAN GRAPHIC DESIGN AWARDS
Lynco Products, Art Director
My team won 2 American Graphic Design Awards for outstanding work in branding.
Package, Branding & Custom Camo Design - Hunter's Stock
Website Design - Lynco Products
2017
AMERICAN GRAPHIC DESIGN AWARDS
Lynco Products, Art Director
My team won 3 American Graphic Design Awards for outstanding work in branding. Package Design - Power Up!
Website Design - Power Up!
Corporate Calendar Design
2012
MERIDIAN BEST PACKAGE DESIGN
Lynco Products, Lead Designer
Mighty Maxx was chosen as the best package design for the year in a nationwide sampling.
2010-2016
LIVING LANDS AND WATERS
Freelance
Worked annually with the LL&W team to design and produce signage for sponsors and directories used throughout their year-end event celebrating the river clean-ups achieved throughout the United States.
2006
ST. AMBROSE UNIVERSITY
BA, Graphic Design
Magna Cum Laude
Graduated St. Ambrose University with honors. Upon graduation worked as Editor of Quercus, the University's annual scholastic publication of art and writing created by faculty, students and alumni of St. Ambrose.